The Bar and Wine Show, 2011

If you ever happen to check out my column over at Bar None Drinks (in the great company of other columns from my other fantastic colleagues on there, as well!!), you may have noticed in my May column that I alluded to taking on a role this year at the Bar and Wine Show, a trade event for food and beverage professionals at NYC’s Jacob Javits Convention Center.

Well, the gig is up now! The printed leaflet landed on my desk late last week, so I guess there’s no backing down now ;)

My colleague Anthony King and I will be making a presentation at this year’s Bar and Wine Show and, I must say, that I’m excited for the opportunity. Our discussion on Social Media Marketing is all about “Putting Things in Perspective”. As we live and breathe social media in the beverage industry daily, our goal is to show demonstrable online successes of brands engaging in social networks, blogs, forums and ecommerce platforms. It is our goal to educate and (hopefully!) see more brands interacting with their consumers where they spend so much of their time – online.

“Social Media Marketing – Putting Things in Perspective” is slated for 1:00 pm on day one of the Bar and Wine Show, Tuesday, June 28. You can view the entire schedule of seminars, clinics, competitions and tastings by visiting the Bar and Wine Show online.

If you’ll be in New York for this jam-packed two-day trade event, I would be excited to say hello while at our seminar (I’m sure I could use the pep talk!!) or while roaming around the exhibition floor. As always, please reach out to me over Twitter at @drinks4thehouse or @stephaniejerzy.