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If you didn't already catch it, please check out Eric Felten's Absinthe article, which appeared in the Wall Street Journal weekend edition (May 9-10). He rated Absinthe Mata Hari good/very good and picked up on the brand's point of difference, it's more subtle flavor and mixability. See for yourself:
Good/Very Good
Mata Hari $52.99 A distinctive and appealing alternative for those of us not quite so ambitious in the absinthe department. Light on the licorice with a muted and subtle herbal complexity. Can be drunk, with ice water and a little sugar, with something resembling pleasure.
Cheers!
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