Small Brands Can Shine in New Competition

Making the latest splash in the spirits competition scene is MicroLiquor.com and the launch of the site's latest campaign, the MicroLiquor Spirit Awards.

Unlike many other spirits competitions, the MicroLiquor Awards are unique in that entry to the competition is tailored exclusively to small and emerging brands in the US marketplace. To be eligible, liquor brands must currently sell 50,000 9-Liter Cases or less in the USA.

The competition will have three judging components for the small liquor brands:
  1. Quality of spirit
  2. Brand packaging and design
  3. Overall value
For a small brand, this is a great launching pad to receive feedback - and, perhaps, a gold medal! - surrounding launch efforts. According to the awards website: "Liquor entrepreneurs, brand managers and marketing professionals have the opportunity to gain entrepreneurial thought and insight to their brands while enjoying the benefits of competition."

The MicroLiquor Awards stem from MicroLiquor.com, a industry specific website and blog about entrepreneurship within the beverage alcohol industry. The website features new product launches, event news, and spirit and wine reviews, all surrounding the carefully crafted and uniquely marketed beverages in the alcohol market today.

To read one of the site's latest reviews about Mandarine Napoleon, visit their post on MicroLiquor.com and visit MicroLiquorAwards.com to find more information about entering your brand into the spirited competition. The deadline to enter is October 17.


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