I like the way Rick Stutz of Kaiser Penguin sets up this challenge. Check it out and make sure to stop in and say hi tomorrow:
Vodka alone accounts for over 20% of spirits sales in the U.S. yet gets not play with the cocktail snobs. Think you're so cool only working with ingredients that taste like tree bark and gasoline? How about mixology where you are in charge of all the flavors? No chance to rest your ass with a delicious Gin. No aged whiskey to do your work for you. Want complex flavor? It's up to you captain. Join us and Oval Vodka for this week's TDN.